HAND IN HAND

Employee discounts and wellbeing strategies go hand in hand...

The figures*:

• 18% of employees listed financial wellbeing as their biggest concern in 2021, but just 51% of employers said this was an area they were least likely to measure.
• 57% of employers feel low levels of wellbeing represent the biggest threat to people performance in the year ahead. So make sure you’re getting the most from your ES scheme to give a boost to your employees’ physical, mental and financial wellbeing. It plays a key part in helping you achieve your wellbeing strategy objectives.

ACHIEVEMENT

...so marketing your ES scheme is important to achieve these objectives!

Remember that your ES scheme is a voluntary benefit. Your employees need to spend their hard-earned cash on it to drive ROI...just like retailers 'rely on consumers' discretionary spending. They’re two sides of the same eCommerce coin.

Your employee discount scheme is like every other eCommerce shop out there: it needs marketing activity to engage its audience (your employees) and to get them to act (log into their employee savings scheme website) and to convert (use it to save money).

So achieving your people experience outcomes through your employee discount scheme provision is intrinsically linked to how exposed to communications your employees are.